Cabot, Arkansas is a community whose reputation extends beyond its city limits.  As a community of choice for many years, the community is now in a position to evaluate how it is perceived by potential residents and employers.

Cabot is regionally recognized for its economic growth and prosperity, and generally thought of as a “bedroom community.”  With an understanding of this label, Cabot is taking steps to rewrite the narrative and guide the community toward a future that is less monolithic and more inclusive, embracing the best parts of the community - the welcoming kindness known and experienced daily by residents.  As part of a forward-thinking strategy, Thrive developed a new visual identity through an extensive community engagement process that included many leaders and stakeholders in Cabot. With a new visual identity, Cabot will have a unifying element and the opportunity to present the community’s potential to the region with consistency and vibrancy.